Have you ever missed seeing a clock, with hands? Hearing the tick, tick, tick as the second hand works its way around the circle. What about a little hiss (just a little) while listening to recorded music or even the notion of a space between the notes. How about a test that didn’t require a #2 pencil or a drive thru restaurant that isn’t duplicated around-the-world?
I have the antidote. Tree pruning! Pruning is all analog; every cut and snip is thoughtful and different. Each species requiring a different set of considerations; with location, age and client expectations all a part of the mix. Cookie cutter pruning just doesn’t work!
So what’s the big deal?
Our lives have been co-opted by the digital age. Think about it. Computers are everywhere. I use one at work, one for the office at home, and one connected to the television for streaming. My work phone thinks it’s a computer, telling me I have mail, an appointment or someone to talk to. And there’s an on-line social network with so many “friends”.
I’m no Luddite; I actually enjoy the anticipation of the next Apple device and how I might use it. I even plan to install an iPad in the kitchen for recipes and to Skype (live video) my mom.
My antidote? Get outside! I can’t think of a better analog activity than pruning. But a close second could include…working in the garden, snowshoeing, climbing a tree, riding a bike, badminton on the lawn, building a snowman, flying a kite, sailing, a walk in the forest – and so many more!
At chippers we mulled over creating a new tag line. I liked “see you outside”. What could be a better yang for the yin of this digital world?
So at chippers, even though we are armed with our smart phones and computers that help keep us on time for our appointments; we understand that our real strength is when we “see you outside”. And we promise to leave the “cookie cutter” approach in the office and give you only the best analog work in your: Trees, Turf, Garden, Land and Forest.
